Journal — GrowNav
Strategy · Websites · Search · Social · Content · Performance
Journal — GrowNav
How we think about websites, search, content and paid media — written up properly, so you can judge the thinking before you buy any of it.
All writing.
Uncategorized
Hello world!
Journal
Hello world!
Welcome to WordPress. This is your first post. Edit or delete it, then start writing!
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Your website is not a brochure. It is infrastructure.
Every channel you pay for ends at the same destination. Treating that destination as a design exercise is why marketing budgets quietly underperform.
Read articlePerformance
Spend last.
Decide first.
Journal02
Most Meta budgets are spent before the offer is ready
Paid media is the fastest way to test a message and the fastest way to waste a quarter. The difference is decided before a single ad goes live.
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The LinkedIn advantage nobody in manufacturing is using
Your buyers are technical, cautious and already researching you. There is one channel where that behaviour is visible — and most of your competitors have abandoned it.
Read articleSearch
Known offline.
Invisible online.
Journal04
SEO for businesses that already have a reputation
If people know you offline and cannot find you online, the problem is rarely content volume. It is usually structure, and it is usually fixable.
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One shoot, forty assets: how a content system actually works
Running out of things to post is not a creativity problem. It is a production problem, and it is solved on the day of the shoot.
Read articleStrategy
Decide what
you are for.
Journal06
Positioning is a business decision, not a tagline
It decides what you build, what you charge, who says yes and who walks away. Handing it to a copywriter at the end of a project gets it exactly backwards.
Read articleStart a project
Agree with any of it? Let’s talk.
If the thinking here matches how you want your marketing run, the next step is a thirty-minute conversation about your business.
Not ready to brief a project? The teardown is free, takes you two minutes to request, and commits you to nothing.